We offer a range of branding and brand identity solutions to help you differentiate your company’s products and services, so your company can truly stands out and be recognized.
LOGO DESIGN
Most companies need a logo to identify and differentiate their products or services. Our branding team designs and redesigns logos for start-ups, SMEs and large organisations. For new businesses we can design logos from scratch. More established businesses may require an evolution of their logo to remain modern, relevant and clear. Others, going through significant change, may require a revolutionary update of their logo to ensure it represents the entire brand effectively. Whatever stage your business is at, we can help.
BRAND STRATEGY
Why does your company exist? Why should your customers care? How can you engage your employees? Communicating your brand in a clever, effective and intelligent way is the key to happy, engaged and loyal customers and employees. People buy from people, but they also buy from organisations with similar values and beliefs. This is where your brand strategy, mission, values and USP come into play. We craft brand strategies that help clients achieve their business goals.
BRAND IDENTITY
A corporate identity quickly conveys your business values and USP for customers, employees, suppliers, business partners, prospects, the media and other stakeholders. A great corporate identity acts as a beacon in today’s saturated marketplace. It’s not just a logo! It’s reflected across your entire organisation: from signage and uniform, to training manuals and email marketing. We can develop your brand mark, typography, photographic style, tone of voice, graphic marks and other elements to make your company stand out.
BRAND GUIDELINES
Investing time and money in developing a brand is crucial and once that’s done, it’s important to keep it strong. Consistency is key. Brand guidelines are a good way of controlling your brand identity and ensuring it doesn’t get diluted or used inappropriately. We develop clear guidelines that act as ‘guardians’ of your brand for internal communication and for service providers using your brand identity in their work.
OUR PROCESS
It’s our job to make our clients lives easier. Our proven brand design process keeps things clear, simple and easy to understand, every step of the way.
RESEARCH
An effective brand starts with a clear understanding of your company goals, target audience, personality and industry. We'll create a thorough brief based on your requirements and conduct industry-focused research.
CONCEPTUALIZING
Our designers explore different design options, styles and trends, as well as researching successful brand identities related to your brief. We produce a selection of design concepts which are presented to you for feedback.
REVISIONS
After you receive your branding concepts, there may be small tweaks needed to meet your satisfaction. We include multiple stages of design revisions and feedback sessions to help us get everything just right.
DELIVERY
Once we have confirmed your brand identity and logo design, we convert the artwork into a variety of file formats suitable for print and digital media. Moving forward, our team will be on hand for any future design queries.